THE AMX | ANALOG MOTION
"After the huge success of Analog Motion's debut electric bike offering, the AM1 and AM1 Step, selling 2000+ bikes to customers in 400+ cities in 30+ countries, they're back with 2 new models. Once again pushing the boundaries and ever increasing popularity of electric bikes, making the everyday rider's journey that much more enjoyable.
With this campaign, we wanted to launch the AMX with a new look and feel while staying true to Analog Motion's aim of making riding a bike fun and finding the joy in the ride.
The photos were later used in out of home print ads dotted across London."
Role: Director | DP | Editor | Photographer