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HOKA | UTMB

UTMB

"The Ultra-Trail du Mont-Blanc (UTMB) is a single-stage mountain ultramarathon, first held in 2003, that follows the route of the Tour du Mont Blanc. Hoka being the main big sponsor this year, we were tasked to create content leading up to the ultramarathon, as well as providing on the ground coverage at Hoka basecamp.

 

Following on from the success of Edwin's relatable preparation story in Rotterdam, we looked to create a similar themed documentary leading up to the event, but this time capturing the story and personality of an ultra runner from Paris called Justine and her involvement with her running crew, Power Up.

 

Over the course of 1 shooting day, running alongside Power Up runners, we made this mini documentary and various other pieces of content for Hoka's social channels in support of UTMB, and getting people excited again for Hoka's biggest event of the year.

Role: Director | DP

Credits:

Agency: Ogilvy

Creative: Dane Neill, Chris Marley

Director | DP: Chris Marley

Producer: Emma Tills

Camera Op: Aaron Witchard

Editors: Fazy Hashmey, Rebecca Young, Kieran Crozier

Titles: Michael Akuagwa