HOKA | FLY GUIDE
"We created a whole bunch of video and static social and OOH content for Hoka leading up to a series of 2023 marathons around Europe and introduced the #HokaFlyGuide, a bespoke running route around guide around the marathon cities, created by runners, for runners.
We followed local runners, spoken word poets and running groups who helped us create the guides, showing us around some of their favourite places around their home cities.
Hoka also took over OOH billboards outside in Rotterdam and Hackney, pushing the guide onto local visitors through a QR code and promoting the Hoka Fly Guide along with a downloadable Strava route.
Check out the guides below for some inspiration on your next running route round Rotterdam, Hackey, Munich and Frankfurt 💥 🤝
Role: Director | DP | Photographer