"Scrabble has been household name for decades and most baordgame playing households will likely have a Scrabble board somewhere. 

 

This film launches Scrabble's new global brand campaign, featuring an entirely new branding look and feel for Scrabble products, keeping Scrabble relevant to a younger generation. It explores how we all perceive the world differently - and that this difference in perception comes out in the words we use and play.

 

This film was used as a standlone 60" edit for digital, which was converted into shorter cutdowns for Amazon and paid social while being accompanied by a package of other social elements such as stickers and gifs for Instagram. "

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Role: Director | DP | Editor