"The Coors Peak of Technology campaign reimagines the brand through a nostalgic, tongue-in-cheek lens, starring Blue’s very own Duncan James.

 

Fusing iconic boyband nostalgia with premium tech launches, the campaign celebrates the innovative USP of when the mountains turn blue, your Coors is cold.

 

The idea comes to life through six core video assets, rolled out across Meta, TikTok and YouTube

Shorts.

 

Together, these ideas set to drive awareness, fuel engagement and amplify participation through creator partnerships."

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Role: DP