"With the launch of Samsung's new gaming platform, we set out to create a series of films that show different types of gamers and the ways they play on their Samsung devices through the Samsung game portal.

The creative brief was to bring the gaming world to life, bridging the gap between gameplay and reality. Working with Samsung and Activision Blizzard we looked to find ways of speaking to specific gamers playing their favourite franchises like Diablo, World of Warcraft and Crash Bandicoot and incorporating real gameplay elements that gamers would be familiar with and recognise.

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Role: Director | DP | Editor