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SKODA | TOUR DE FRANCE FEMME

TOUR DE FRANCE FEMME

"Skoda has a rich history in cycling having previously been a bike manufacturer and has been championing Women in cycling for years.

Through their partnership with multi gold-winning British para-olympian, Dame Sarah Storey, the Skoda DSI Academy started a few years ago, allowing female cyclists an opportunity to take their love and passion for cycling to the next level and inspiring them to help represent Women in cycling of the future.

 

Over the years, Ogilvy have been working with Skoda in promoting and pushing the support of Women in cycling, and for the first time, Women were able to compete at the new Tour De France Femme 2022, in a huge positive shift towards equality in cycling.

Role: Director | DP | Editor

Credits:

Agency: Ogilvy

Creative: Nade Kirov, Josh Kelsall

Director | DP | Editor: Chris Marley

Producer: Jess Clark

Camera Op: Cal Travis

Sound/Production Assist: Sticks and Glass