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SKODA | I GOTTA BE ME
I GOTTA BE ME
"Skoda's 2019 campaign, "I Gotta Be Me" celebrates individuality and diversity in people and their customers.
This series of content supported the above the line TVC campaign from launch and throughout the year. This included a behind the scenes 'access all areas' pass to meet the artists and then further short form documentaries visting where they came from and what influenced them in "The Streets That Made Me" series.
All of this was created for Skoda UK's social channels including an immersive instant facebook canvas experience. Artists also used the content on their own channels to promote the campaign.
Role: Director | DP | Editor