TRAIL TO OCC

"UTMB is the world’s most recognised and celebrated trail running series. As lead sponsor, HOKA brought together elite athletes, ambitious amateurs, and global fans for a week-long festival of trail running.

The brief was to go beyond race-day highlights and showcase the more relatable side of the sport - from building up from a 5k to 50k run, to the importance of community, and the atmosphere of UTMB week itself.

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To deliver this, we created long-form films documenting the trail to the OCC and the preparation behind an ultra marathon, alongside short-form content including UTMB coverage and a Mafate X shoe review. The campaign was rolled out across HOKA’s social channels, YouTube, and website, blending world-class competition with authentic, community-driven storytelling."

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Role: Content Creator | Photographer