WRAP | WASTING FOOD, ITS OUT OF DATE
WASTING FOOD, ITS OUT OF DATE
"If everyone in the UK stopped throwing away food for just one day, it would have the same positive impact as planting half a million trees.
This campaign gives foods a voice of their own, to protest the 70% of food waste coming from our homes. With this colourful, handmade campaign, the aim is to have people looking at food waste from a new perspective, reconnecting people emotionally with food and changing hearts, minds and attitudes. This film was created to support the launch, building on the statistic that people are more likely to feel bad about throwing away food if someone is with them.
The film was launched on Twitter and Instagram, with digital and OOH assets being supported by a variety of partner organisations including Hisense, Co-op, M&S, and Unilever. (Outofdate.org.uk)"
Role: Director | DP | Editor